HitchPOP! is an ongoing series of short videos in which I pair scenes from Alfred Hitchcock's films with excerpts from contemporary pop songs.

What began as a playfully irreverent pairing of seemingly unrelated forms of media has taken on new form as an exploration of how the juxtaposition of cheerful pop melodies with the often brutal imagery of the films might revive the original chilling effects - perhaps now muted by familiarity and the passage of time - of the director's creations.

Software: After Effects